Cat Person’s last chance promotional email for their Skin & Coat Goodness Blends caught our eye. Their clever use of an animated cat paw gif “snatching” the bag is hard to ignore. Cat Person also makes sure that important copy like the discount and coupon code appear as live text in the email.

Instead of just a regular “Shop Now” or “Shop Sale” they opted for an original, cat related CTA, and went with “Pounce Don’t Walk.” From the imagery to the copy, we love how they had fun with this email and geared it towards their customers.